Twos Matrix Essay Example for Free

Twos Matrix EssayStrength-S1. Samsung enjoys the widest range of intersection point portfolio which includes Mobile phone, TV/Audio/video, camera, spot appliances, pc and separate accessories. 2. Samsung has dominated the market in south korea in almost all its proceeds line. 3. Samsung has large investments on research and development. 4. Samsung operate using digital technology and product diversification scheme differentiated the company from its competitors.Weakness-W1. Allocation of selling budget is not proportional to the needs of the regions. 2. Poor marketing strategy resulting from different message or logo in regions where Samsung was sold. 3. Managements wrong perception of marketing function.4. Samsung is a hardware leader but has too much of dependence for packet from other parties.Opportunities-O1. Samsung is the official Olympic partner for the 2000 sydney Olympic games, 2002 winter Olympic games and the 2008 summer games in Beijing. 2. Customers from oth er countries go up Samsung delightful and affordable. 3. Samsung stood poised to become a leader in the era of digital convergence. 4. In mainland China there are prospective five million customers signing up for cellular telephone assist each month.SO-Strategies1. Diversify in the industry of telecommunication in south Korea. (O3,S2) 2. Acquire or mannikin showcase retail outlet in big cities in USA, China, and Russia. (S1,S4,O2,O4)WO-Strategies1. Introduce Samsungs products through sponsorship on Olympic, Winter and summer games to enhance brand awareness and increase sales. (W2,O1) 2. Stop operations in such(prenominal) as Germany and countries in north America. (W1,O2,O4)Threats-T1. Threats from Chinese products.2. Samsung has wide variety of product lines, failure of one product line wil have impact on the other and entrust result in brand dilution. 3. strong-growing competitors, including Sony, Nokia, Motorola and Panasonic. 4. Brand such asApple and Sony focuses on both software and hardware development.ST-Strategies1. Improve digital technology and product differentiation to tailor their products, marketing and other activities to needs of the specific market. (S2,S4,T2,T3) 2. Innovate or modify mobile cell phones to cater the diversified preferences of the different nationalities. (S1,S3,T3,T1)WT-Strategies1. Diversify the business on software industry in order to compete with close rivals. (W4,T4) 2. Set up its own advertisements company will take charge of its global marketing and advertisements. (W1,W3,T1,T2) TOWS Matrix