Andrew Carnegie and John D. Rockefeller Essay -- American History

Andrew Carnegie and John D. Rockefeller Captains of industry, or robber barons?True, Andrew Carnegie and John D Rockefeller may have been the closely influential businessmen of the 19th century, hardly was the way they conducted business proper? To fully answer this question, we must fount at the following First understand how Andrew Carnegie and John D. Rockefeller changed the market of their industries. Second, spirit at the similarities and differences in how both men achieved domination. Third and lastly, Look at how both men treated their workers and customers in order achieve the most possible profit for their company. Let us first look at Mr. Andrew Carnegie. Carnegie was a mogul in the steel industry. Carnegie developed a schema known as the vertical integration. This method basic anyy cut out the middle man. Carnegie bought his own iron and coal mines (which were necessities in producing steel) because buying these materials from independent companies cost too much an d was insufficient for Carnegies empire. This bear his competitors because they still had to pay for raw materials at much higher prices. irrelevant Carnegie, John D. Rockefeller integrated his oil business from top to bottom. Rockefellers dodging was considered a horizontal integration. This meant that he followed one product through all phases of the production process, i.e. Rockefeller had control over the oil from the s it was drilled to the moment it was sold to the consu...