Customer Relationship Management Essay -- Business CRM

CRM Features and BenefitsCRM (Customer Relationship Management) helps companies to understand, anticipate and respond to their clients needs in a unchanging way, right across their organization (Is4Profit, 2006,1). CRM is a profession st rategy intentional to rectify profitability, revenue, and customer satisfaction. It consists of software, services, and a new way of thinking to improve profitability, revenue, and customer satisfaction (Sibel, 2006, 1). Practicing CRM requires an efficient and integrated internal business system. some(prenominal) businesses benefit from the organizational discipline CRM imposes, as well as from the engine room itself. CRM can benefit and organization in that it can develop better(p) communication channels collect vital data, like customer enlarge and order histories create detailed profiles such as customer preferences abide instant, company-wide access to customer histories Identify new selling opportunities. (Is4Profit, 2006, 1). CRM involves centralizing completely customer data and automating much of the tedious work in managing sales, marketing, and customer service so that professionals can spend more time constituent their customers become more successful and less time on administrative tasks. CRM has also come to include a new type of business intelligence software called analytics that provides managers with a real-time snapshot of their sales, marketing, and service efforts. This go away help them make real-time changes to the business to ensure they meet their outgrowth and profitability goalsinstead of after-the-fact. The benefits of CRM are clear by streamlining processes and providing sales, marketing, and service force out with better, more complete customer information, CRM allows organizations to ... ...uilt industry-specific editions 98 percent loyalty rate 12 years of CRM experience more than 3.7 million users worldwide and world-class hosting. References 20/20 software program Inc. (2006). Comparing Top 11 CRM Software Solutions. observed February 27, 2006 from http//www.2020software.com/software/display.asp?tMethodID=5&tMethod=category&ic_campID=26&ic_pkw=customer%20relationship%20management%20softwareIs4profit, Inc. (2005). CRM What are the benefits? Retrieve February 27, 2006 from http//www.is4profit.com/busadvice/crm_customer_relationship_management/1_crm_benefits.htmSAP Inc. (2006). Customer Segmentation. Retrieved February 28, 2006 from http//www50.sap.com/businessmaps/1F7462BEA45C42ABA9937C42BF256EA5.htmSiebel Inc. (2006). What is CRM?. Retrieved February 28, 2006 from http//www.crmondemand.com/crm/what-is-crm.jsp